British broadcaster ITV today announced a new deal with Haymon Sports and Premier Boxing Champions (PBC) to bring exclusive coverage of PBC world-class boxing events to ITV viewers and fight fans in the UK.
The unique collaboration is the first time that Haymon Sports and PBC has partnered with a UK broadcaster to stage boxing events regularly in the UK. The exclusive three-year deal will guarantee a minimum of 15 televised events each year, drawing from PBC’s group of over 160 boxers, which includes more than 60 current and former world champions in matches staged both in the UK and the US. PBC, the sports’ pre-eminent boxing brand, is broadcast over cable and network television in the United States.
“This unprecedented deal between PBC and ITV is great news for boxing fans in the UK. We look forward to bringing viewers big events and superb action from some of the world’s best fighters in the coming years,” said Niall Sloane, ITV Director of Sport.
The world-class action from events for the next three years will include free-to-air broadcasts on ITV’s channels, including ITV main channel and ITV4 and ITV Hub, and will also include pay per views on ITV’s PPV channel, ITV Box Office.
“We’re thrilled about this new exclusive three-year deal with ITV, UK’s biggest commercial broadcaster, and the opportunity to bring the best boxers in the world to the UK,” said Tim Smith, Vice President of Communications for Haymon Boxing. “The unique collaboration means ITV’s viewers are in for a special treat with PBC’s world class boxing events.”
Further announcements on the first PBC shows that will be available to viewers on the ITV platforms will follow in the days to come.