Golden Boy Announces Partnership With Facebook

"This game-changing deal for the sport of boxing places Golden Boy Promotions and its stable of fighters at the intersection of live sports mega-casting and ultimate fan engagement. Our team is now positioned to present world-class boxing from Silicon Valley, to Madison Avenue, to Hollywood and to the rest of the world. The reach of Facebook is just incredible, and our sponsorship conversations will truly resonate with brands across all categories," said Oscar De La Hoya, Chairman and CEO of Golden Boy Promotions.

Golden Boy Media and Entertainment will serve as the production entity producing the live fights and original programming. De La Hoya will serve as Executive Producer and will invoke his extremely high standards across the board and push for entirely new approaches to presenting the sport to the Facebook audience. For example, the live broadcasts will incorporate the real-time fan interaction and engagement made possible by Facebook’s social video platform.

"We’re thrilled to team with Golden Boy Promotions to make Facebook a home for championship-caliber boxing this year," said Devi Mahadevia, North America Live Sports Programming Lead at Facebook. "Through this unique partnership, a global community of sports fans will have free access to some of boxing’s most exciting live bouts and be able to interact with the action like never before."

The deal has several underlying elements that will work in harmony to heighten the sport of boxing on a global scale. The live boxing series will be bolstered with strategic shoulder programming, including rebroadcasts of past fights featuring commentary from the boxers themselves. Shoulder programming will also feature major celebrities, prominent influencers, and top-tier boxing authorities from print, TV and the internet. The debut episode of this complementary content will be on July 13, with details to be announced.