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Kweder Named New Head of Boxing Programming at ESPN

By Matthew Paras

ESPN’s Senior Director of Programming and Acquisitions Brian Kweder is now in charge of boxing programming for ESPN, the network confirmed to Maxboxing last week.
Kweder takes over the day-to-day operations from Doug Loughrey, who was one of the 300 to 400 employees the company laid off in late May. Loughery oversaw the boxing department for nearly a decade and previously reported to Kweder.
Kweder started at ESPN in 1996 as a production supervisor. He worked his way up the corporate ladder, becoming the Senior Director of Programming and Acquisitions for ESPN Classic from 2006 to 2010. Kweder oversaw buying classic fights for the network.

In 2010, Kweder was promoted to Senior Director of Programming and Acquisitions at ESPN, the same title Loughrey officially had. Kweder played a key role in ESPN’s soccer acquisitions; under him, ESPN has become much more committed to soccer, promoting U.S. and Mexico World Cup qualifiers as well as purchasing the rights to Major League Soccer. The only blemish on Kweder’s record was that ESPN lost the rights to the English Premier League to NBC in 2011.
With Kweder moving over to boxing, he will oversee the day-to-day activities of all boxing programming. Part of those activities involves working closely with promoters and figuring out scheduling.
Kweder could not be reached for comment but ESPN’s public relations department did confirm Kweder’s new position.
Update: A previous version of this article said mentioned Kweder and Loughrey were on the same level. A correction has been made noting that Loughrey reported to Kweder and Kweder will now entirely and directly oversee boxing programming.
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