When asked of a deadline to consummate an agreement, Schaefer said, “I think we have till the first week in June and then I need to know. The fact is, we are going to go September the 14th. There’s no question; no ifs, no buts, no nothing.”
This comment seems to suggest Golden Boy is going on with a card with or without Mayweather and feature Alvarez in the headline spot. If that’s the case, then Top Rank has made it clear they will have Juan Manuel Marquez face Tim Bradley at the Thomas and Mack Center in Las Vegas.
“I’m not going to get into it with [you-know-] who, but I’m definitely without any question, going on September the 14th from the MGM Grand,” Schaefer reiterated. “There’s no ifs, no buts about it. As I said, my number one priority is to get that done between Mayweather and ‘Canelo.’ I’m working hard on it every day and I’m a positive guy. I always look at things in a positive way and I hope and think it’ll get done.”
Regardless of whom Mayweather faces next this time around, they are looking to do a full-blown promotion starting off with a nationwide press tour. “I think you would need a 90-day window to properly promote a pay-per-view event. Any days, any week, any portion of that 90 days - which is shorter - you’re just going to hurt the promotion,” said Schaefer. “And if you hurt the promotion, it’s going to ultimately hurt the success. Mayweather fights are like the Super Bowl and you need to have the proper time for the different parties to activate, whether it is to put together the press tour, whether it is to put together the right assets, marketing material like the videos and the promotional pieces and give sponsors the right time to activate. There’s just a lot of work behind the scenes and if you don’t have those 90 days, it becomes - not impossible - but you clearly hurt your chances on success.
“Hell, I could put on a pay-per-view with two weeks’ notice but believe me; the results are not going to be the same because you don’t have enough time to market it.”
Schaefer mentioned they have a hold on the Barclays Center in Brooklyn on September 28th for Miguel Cotto.
Now, this doesn’t guarantee the Puerto Rican star will return on this date. But if that’s the case, it clearly indicates a bout between Cotto and Alvarez will be put on the back burner for the time being.
Question is: Who would Cotto face?
My guess is he wants to face a beltholder and perhaps the winner of the IBF 154-pound title tilt between Ishe Smith and Carlos Molina (scheduled to go on July 19th) would be in line to face him in the fall.
Bob Arum says it’s a done deal; Julio Cesar Chavez Jr. will face Brian Vera August 3rd in Mexico City...Top Rank is looking to put Mike Alvarado in a fight (possibly in Denver) in the fall...Delvin Rodriguez vs. Freddie Hernandez headlines this week’s edition of “Friday Night Fights” on ESPN2...So why was Roy Hibbert on the bench at the end of Game One for the Pacers?...I can be reached at firstname.lastname@example.org and I tweet at www.twitter.com/stevemaxboxing. We also have a Facebook fan page at www.facebook.com/MaxBoxing, where you can discuss our content with Maxboxing readers as well as chime in via our fully interactive article comments sections.